Our organization is seeking a dedicated Volunteer as Google Ads Specialist to join our team. Reporting directly to the Google Ads Manager, your primary responsibility will be to assist in creating, implementing, and optimizing our Google Ad campaigns to enhance our online presence, reach our target audience, and promote our organization's mission and services. This position is an excellent opportunity for individuals seeking to broaden their digital marketing skills while making a significant impact.
Duties and Responsibilities:
-Assist the Google Ads Manager in developing and implementing effective Google Ads strategies.
-Partners with the Knowledge Management Specialist
-Conduct keyword research, selection, and segmentation to optimize ad performance.
-Help set up, manage, and optimize Google Ads accounts and campaigns.
-Monitor and analyze campaign performance and KPIs.
-Assist in optimizing campaigns for improved conversions, click-through rates, and/or Quality Scores.
-Prepare reports to track progress and identify areas for improvement.
-Stay current with PPC and SEO trends, Google algorithm updates, and digital marketing news.
-Collaborate with other team members to align digital marketing efforts.
Qualifications:
-Prior experience working with Google AdWords or other PPC platforms.
-Solid understanding of digital marketing and major marketing channels.
-Proficiency in analytics and reporting tools.
-Good analytical skills with the ability to mine data to inform decisions.
-Excellent written and verbal communication skills.
-Ability to work independently and collaboratively as part of a team.
-Commitment to our organization's cause and mission.
This role offers an exceptional opportunity to gain hands-on experience in digital marketing, contribute to meaningful projects and initiatives, and grow professionally within our organization. We strongly encourage individuals passionate about digital marketing and our organization's mission to apply.
